Originally from Yeşilöz, Güdül in Ankara, İncebey Ulubay was born in Ankara on August 27, 1975, and grew up involved in trade alongside his father during his primary school years.
Always standing out with a perspective that catches trends early, seizes opportunities, takes risks, and embraces innovation, Ulubay initiated a major transformation in the brand after acquiring the well-established Turkish coffee brand Kocatepe Kahve in 2018.
With this transformation, he developed an entirely new vision for coffee, the café industry, entrepreneurship, and the future. Analyzing the changing consumer habits during the pandemic period rapidly, Ulubay adapted Kocatepe Kahve to the dynamics of the era and launched dry coffee shops and six different coffee house concepts catering to every audience and budget, to ensure that new coffee varieties could reach homes and workplaces in the freshest way possible.
Thus, various coffee brands such as Kocatepe 1919 Kurukahvecisi, Coffee 1919, Coffee Big Hill, Cofigo, Coffee Gate, and Kocatepe 1919 Kahve Evi were born. However, for Ulubay, taste trends and achievements have not been limited to coffee alone. By introducing different cultures and global trends to the country, he launched brands like “Oppa Korean Street Food,” representing Korean cuisine, the chocolate café “Choco Donna,” and the new-generation restaurant “Boslotus.”
Today, under the umbrella of Time Food Group Franchise Systems Inc., Ulubay manages more than 15 brands across different product and business areas, providing employment to thousands of people, managing one of Turkey’s largest brand portfolios, and sharing this experience by engaging in various sectors.
Changing Needs with Developing Technology
In today’s world, where digital technologies rapidly evolve and needs constantly change, Time Food Group leads the industry with its innovative strategies. By adapting its brand and business systems to the modern era, it aims to increase efficiency in every field and create a sustainable system for its business partners.
Time Food Group commits to being a reliable solution partner, transforming dreams into reality with carefully designed conditions for franchise candidates.
Our Business Partners’ Profit, Our Success
Time Food Group’s fundamental principle, “First win, then win!” motto, is based on justice and equality in the relationships established with its business partners. It believes that real justice translates into happy employees, satisfied customers and profitable businesses. It provides uninterrupted support in human resources, training and business processes. With the advantages it offers in employer rights, recruitment, training and operational processes, it builds not only a business model but also a secure trade and future for its business partners.
Cultural Values on the International Stage
Time Food Group adopts a human-oriented and sustainable business approach in every location where its brands operate. It brings together economic and cultural values by taking environmental and social dynamics into consideration. It aims to make Turkish brands strong players in the global market and transforms each business into an international success story.
Strong Brand Mix
Established in the capital Ankara, Time Food Group brings together strong brands such as Coffee Big Hill, Kocatepe 1919 Kahve Evi, Coffee Gate, Coffee 1919, Cofigo, Boslotus, Choco Donna under its roof. In addition, it successfully represents Turkish coffee culture in both local and global markets with the “Kocatepe 1919 Kurukahvecisi” brand included in the franchise system.
Not Just Business, But Successful Partnership
Time Food Group continues to make a difference in the franchise sector with its strong business model, innovative approach and unique opportunities offered to its business partners. It continues to be a reliable companion for all entrepreneurs who want to be a partner in a sustainable success story, not just a business opportunity.
Kocatepe Kurukahvecisi was founded by Madam Marusia in the Kocatepe Neighborhood of Ankara during the difficult times of the War of Independence. The solid foundations of the brand were laid during these years with the careful roasting of coffee and the development of quality standards.
In 1949, the “Kocatepe 1949” brand was introduced to coffee enthusiasts by Nurettin Tunçay, taking its place on market shelves. With its competitive pricing policy and unique packaging, Kocatepe coffee became a brand recognized all over Turkey.
In 1996, Haluk Tunçay brought Turkey’s first “Coffee House” concept to life, bringing coffee enthusiasts together with a different experience. Carefully brewed coffee varieties and the flavors accompanying coffee were served to guests in a refined environment.
Kocatepe quickly grew with the franchise system and became Turkey’s first “Coffee House” brand. With over 70 branches, Kocatepe Coffee House earned the title of Turkey’s first chain coffee house.
Under the leadership of İncebey Ulubay, Time Food Group developed new ideas in 2019, focusing on modern coffee concepts.
Coffee Big Hill is a self-service coffee house concept designed for spaces with a total indoor and outdoor area of over 400 m². Thanks to its average store size, it can open stores in every needed region and reach a broader audience. In addition to offering large cup options, it also sells small-sized cups, positioning itself as a strong brand not only in quality but also in price competition.
Kocatepe 1919 Kahve Evi is a well-established concept born in 1996 as Turkey’s first franchise coffee house model. This unique setup, established in spaces of at least 700 m², combines an open kitchen, working area, self-service, and table service, offering both traditional flavors and modern coffee varieties in a spacious and transparent environment appealing to all age groups.
Coffee Gate is a sustainable transition concept that transforms an existing business into one of the coffee brands under the Time Food Group umbrella with minimal cost. Preserving all usable areas such as floors, walls, and kitchens, Coffee Gate introduces a new brand identity while aiming to maximize business with minimal investment and reintegrate national wealth into the economy without waste. Its menu structure and brand language are specially tailored to the region and needs.
Cofigo is a compact coffee point designed for fast consumption needs. It can be adapted to different spaces ranging from 9 m² to 400 m² and can be set up as fixed or mobile units. With the slogan “On the Go,” it offers coffee and beverage service without requiring seating areas, suitable for locations such as drive-thrus, shopping mall kiosks, or seaside promenades. Its menu includes ready, portable products that require no kitchen preparation and are easily accessible. It provides a practical, flexible, and economical solution for both operators and consumers.
Kocatepe 1919 Kurukahvecisi, established under the leadership of Madame Marussia, is a brand with a 105-year history and is the foundation of Kocatepe. With its freshly roasted coffees, it caters to both retail customers and commercial businesses. Customers can buy their coffee fresh, while restaurants can procure quality coffee at affordable prices. It offers a wide range including Turkish coffee, filter coffee, and espresso varieties. Kocatepe 1919 Kurukahvecisi allows coffee lovers to experience the same taste at home, preserving the deep-rooted tradition of the Kocatepe brand.
Would you like to grow with the support of a strong brand, a reliable system and a stable business model while establishing your own business? You are not alone in your journey to success with the franchise opportunities we offer. Contact us by filling out the form below and let’s take the first step together to make your dreams come true!
By applying for a franchise, you can join the Time Food Group team and take a step into a strong partnership in the business world. Fill out the form, we will contact you and shape the future together.
